Keep Your Customers

Educate them about what, you may be thinking? Well, consider this, many businesses focus solely on attracting new customers, but you need to spend a good chunk of time retaining current and former customers. These people you already know to be a good sales potential… they’ve already bought from you!

Instead, market and sell new products to your old customers and spend less time trying to sell old products to new customers. You’ll see drastic changes in your sales and customer quality.

Here are a few key elements to use to retain your current customers:

  • Stay in contact: This means by phone, email, e-newsletter, or in person.
  • Post-purchase assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a ‘Thank You’ note with your contact or customer service information can go along way in retaining a great customer.
  • Deals and guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  • Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and hoodwinking going on out there and the safer and more confident you make your customers feel, the more they will trust you, which makes for an amazingly supportive and loyal customer.

 

There are three cornerstone ideas to a successful business:

  1. Quality products and services
  2. Offering useful products and services that solve a problem for, or enhance the life of, a customer
  3. Offer information on subjects your customers find interesting

 

Use this approach to educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and divert some of your resources into re-selling, up-selling, or cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

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