Small Business

Do It Like The Big Dawgs

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Action Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services […]

PR Equals Free Publicity

Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity; Merchandising; Promotions.   With a strategic plan in place that […]

How Well Do You Know Your Suppliers?

Relationship building is one of the most fundamental ways to develop your business. By building relationships with your suppliers and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the […]

Telemarketing Is Not Your Enemy

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” probably sounds scary, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The success realized from […]

Turn Prospects Into Customers Overnight

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need […]

Make It Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Action Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services […]

Surge Profits With Direct Response Marketing

Simply put, direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers actually love this, as they are offered the opportunity to respond, whether that be in the way […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers and clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]

Keep Your Customers

Educate them about what, you may be thinking? Well, consider this, many businesses focus solely on attracting new customers, but you need to spend a good chunk of time retaining current and former customers. These people you already know to be a good sales potential… they’ve already bought from you! Instead, market and sell new […]